Join The Mavericks

Thoughtful Emails for experienced experts whose work deserves A Business That Can Carry It.

The Mavericks is my email list where you’ll receive regular notes on building a calm, solid business around your expertise, wrapped in real-life stories to make you smile, reflect, and occasionally rethink how to approach offers, messaging, tech and growth, especially online.

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As a welcome, you’ll also receive a PDF copy of my book Taming the Tech Monster that will change how you think about tech, really 😛

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And yes, I share offers with my subscribers that you can't find anywhere else.

I'll respect your privacy and will not ever share your information with third parties.

If you're ready to say goodbye to tech stress and make peaceful progress in your business instead, you'll love my emails. If not, there is an unsubscribe link at the bottom of every single one ☺

You'll be in the company of dog professionals, coaches, educators, and authors - in short, purpose-driven experts with deep expertise to share, who are done watching less qualified colleagues get all the attention, and ready to finally increase their reach and impact online.

Feel like you’re drowning in tech overwhelm while trying to build your business online?

Taming the Tech Monster is your practical guide to cutting through the confusion, ditching the frustration, and turning technology into your secret weapon - without feeling like you need a computer science degree.

If you’ve ever said, “Tech just does my head in!” this book is your roadmap to clarity and confidence.

I'll respect your privacy and will not ever share your information with third parties.

If you prefer paperback or Kindle,

grab a copy on Amazon

If you're wondering how on earth "online tech" can live peacefully in the same sentence as "joy" and "confidence", Taming the Tech Monster is for you.

I challenge common myths and beliefs that make dealing with tech feel harder than it needs to be.

And I share practical "online tech survival skills" that will help you achieve more in less time, without what may look like inevitable frustration.

You started your own business because you're passionate about the work you do. You’re smart, you’re creative, you’re resourceful, you’re a quick learner, you’re not used to feeling so vulnerable and out of your depth, and it's frustrating.

Asking for help isn't as easy as it sounds. You don't know what you need, and you don't know who to trust.

What if there was a map to show you the path through the online tech jungle?

What if what looks like a tech issue never is?

My intention for this book is to give you that map and show you how to navigate the world of online tools and social media boldly.

It’s not about turning you into a programmer. It’s about helping you to find your bearings and know where you’re headed, and how to get there in the simplest possible way.

Watch out though, you might end up enjoying technology. You wouldn’t be the first.

Here is a glimpse of what you'll discover

Why “quick and easy” solutions are secretly slowing you down (and what to do instead to save time AND your sanity)

The one question to ask before buying any tool - and how it saves you from wasting thousands on software you’ll never use

Why tech overwhelm has nothing to do with your age, gender or ability (and the simple mindset shift that changes everything)

The hidden trap of all-in-one platforms most business owners fall into, and how to avoid it without missing out on their benefits

The tech-minimalist strategy: How to build a streamlined system that works for you, not against you, so you can finally focus on serving your clients

Hi, I'm Anke Herrmann

I help experienced, heart-led professionals turn their hard-won expertise into calm, sustainable online businesses - without tech overwhelm or noisy marketing.

With a background in software engineering and over a decade of supporting experts across the personal development and dog behaviour fields, I translate complex ideas into simple systems that work in real life.

Clients describe me as their “thinking lab” and their “anchor” - the person who helps them think clearly, choose the simplest tools, and build an online presence that finally reflects the depth of their work.

What looks like tech help is really clarity, structure, and support that lets you use visibility, not chase it.

Together, we build the foundations you need to gain real traction online - clear offers, calm systems, and a business that feels aligned and doable.

If you want systems that feel simple, grounded, and true to the way you work, you’ll feel right at home here.

Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."

Elizabeth Lovius - Leadership coach and Social Entrepreneur

"Anke by name, anchor by nature. When you are part of someone’s ship, you stop it from drifting away from its intended stability. Clear, calm and caring.

In a nutshell you embody less hype and more hope."

Angela Durrant - Founder of The Visible Club, Coach, Speaker.

Anke , a Tech Doctor with all the intelligences - IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done). For business people who don't really understand tech this is an invaluable and unique offering because without asking the right questions you are not likely to get to the right destination"

Emer O'Donnell - Specialist Coach for young people(MSc)

Anke Herrmann - Taming the Tech Monster