For service-based experts who do brilliant work offline…
and feel overlooked online
Create the simple, steady foundation that turns your expertise into conversations, clients, and momentum without tech overwhelm.
Move at your own pace. Zero tech overwhelm. Lifetime access.
Your work doesn’t need more eyes on it.
It needs a clear place for those eyes to go.
Why “getting out there” feels like a time suck that doesn’t lead anywhere
You’re not hiding. You’re:
posting on social
saying yes to interviews and summits
showing up in communities
having thoughtful conversations
You’re visible.
You’re generous.
You’re busy.
And still…
...clients?
Not in the numbers you know you’re capable of serving.
You’re not imagining it. The online world has shifted.
Simply “showing up consistently” is no longer enough.
If there’s no clear way to capture interest, build trust over time, and invite a next step, all that visibility quietly leaks away.
It’s like turning on the tap…
with no bucket underneath to catch the water.
You’re not doing it wrong.
You’re doing it unsupported.
Most service-based experts I meet don’t actually need:
more social media platforms
more content
more reach
They need a simple system underneath the visibility that:
gives interested people somewhere to go
keeps the relationship alive between “I like this” and “I’m ready to work with you”
does this without demanding more of your time and nervous system
Without that, visibility tends to turn into:
lost opportunities
“almost clients” who disappear
collaborations that go nowhere
a simmering feeling of “Why is this not adding up?”
What’s really going on behind the scenes
If your visibility isn’t turning into clients, it’s usually because:
There’s no clear next step.
People resonate… and then hit a dead end.There’s no safe place to build trust.
Social is noisy and fast. Without an email list, you’re always at the mercy of the feed, the algorithm, or someone else’s platform.The “list-building” piece feels too big.
Tech choices, tools, settings, formats… it’s a lot.
So it lives on the “soon” list.You care about integrity.
You’re not going to spam people or shout. If you don’t have a way to stay in touch that feels good, you’d rather do nothing.
It’s no wonder it feels like a massive time suck.
You’re pouring real energy into being visible…
...but without a simple structure underneath, your brilliance just vanishes into the air.
That’s the gap the Expert Engine DIY Path is designed to fill.
The truth most experts never hear
Your visibility isn’t the problem.
Your message isn’t the problem.
Your consistency isn’t the problem.
The problem is the missing link between someone resonating with your work…
...and having a clear, safe next step.
Most experts assume they need:
better content
more reach
a “bigger presence”
But what actually creates clients is much simpler:
A place for interest to land.
A way to hold the connection.
A path that deepens trust over time.
When that’s missing, visibility feels like shouting into the wind -
even when you’re saying something meaningful.
Once you add this foundation, everything you’re already doing becomes more effective.
Your visibility stops leaking.
Your conversations go deeper.
People remember you.
Momentum builds.
And that’s exactly what the Expert Engine DIY Path helps you create.
Hi, I'm Anke Herrmann
Author of Taming the Tech Monster.
I’m a former software developer turned coach, writer, and tech whisperer. I’ve spent over a decade helping passion-driven entrepreneurs turn their expertise into online momentum - by combining no-fluff tech guidance with offer and content strategies that are effective AND feel good.
I believe your email list is your business’s most valuable asset, and I’d love to show you how simple it can be.
Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."
Elizabeth Lovius - Leadership coach and Social Entrepreneur
"Anke by name, anchor by nature. When you are part of someone’s ship, you stop it from drifting away from its intended stability. Clear, calm and caring.
In a nutshell you embody less hype and more hope."
Angela Durrant - Founder of The Visible Club, Coach, Speaker.
Anke , a Tech Doctor with all the intelligences - IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done). For business people who don't really understand tech this is an invaluable and unique offering because without asking the right questions you are not likely to get to the right destination"
Emer O'Donnell - Specialist Coach for young people(MSc)
Introducing the Expert Engine™ DIY Path
A calm, self-paced system that helps you build the foundation your visibility has been missing.
Not a giant course.
Not a huge project.
Not another marketing framework you’ll abandon halfway through.
Just one clear, grounded path that guides you - step by step - through the exact pieces that turn your expertise into steady conversations and clients.
The Expert Engine DIY Path gives you:
a meaningful free resource people genuinely want
a sign-up flow that works (without wrestling the tech)
a welcoming first impression that builds trust
a natural rhythm of writing that actually feels like you
and an email list that grows quietly and consistently over time
Everything you need to put a simple, effective system underneath your visibility - so the energy you’re already spending online finally leads somewhere.
And all of it in a format that respects:
your time
your depth
your pace
and your nervous system.
It's not about doing more. It’s about putting structure under what you’re already doing - so your brilliance has a place to land.
“I’d been carrying this idea with me for years. I tried Kajabi, Clickfunnels, YouTube - everything overwhelmed me and nothing got finished. Anke made my dream come alive. I finally have something real out in the world.” — Linda S.
“You’re my Tech Whisperer. You brought my creative flow back. I went from frustrated and stuck to genuinely excited about creating again.”
— Diane W.
Here’s how your Expert Engine comes together - step by step
STEP 1: Your Irresistible Lead Magnet (aka Freebie)
A simple, meaningful resource that attracts the right people - the ones already aligned with your work.
You’ll learn:
which types of lead magnets land best
how to choose the one that fits your strengths
how to create it without overthinking
how to avoid “valuable but overwhelming”
how to shape it so it naturally leads toward your paid work
Most experts get stuck here.
You won’t.
STEP 2: Your Tech Setup (Calm. Guided. No wrestling.)
I walk you step-by-step through:
choosing your email platform
setting up your list and form
building your landing page
delivering your lead magnet automatically
writing a simple welcome sequence that continues the relationship
If you’ve been avoiding the tech, this is where you can exhale.
You’ll see exactly what to click, in what order, on the tools regular people use.
And if you get stuck, you’re not alone - you have access to a private forum where you can ask me questions anytime.
STEP 3: Write Emails That Sound Like You
This is where your real voice comes alive.
Inside the Magnetic Content™ framework, you’ll learn to write emails that:
build trust naturally
feel like real conversations
connect rather than impress
lead toward your offers without feeling salesy
make people say, “I love how you write.”
And to make it easy, you get the 30-Day Content Challenge - gentle prompts and guidance that help you create a writing rhythm you’ll actually keep.
STEP 4: Grow Your List with Intention
No more “posting and hoping.”
No more “just be consistent.”
You’ll learn simple ways to grow your list through:
social posts
conversations
collaborations
podcast appearances
communities
offline interactions
and small, steady practices that don’t drain you
This isn’t about going viral.
It’s about creating slow, sustainable momentum that compounds over time.
Everything included in the Expert Engine™ DIY Path
Full Expert Engine video training
Crystal-clear frameworks
Step-by-step tech walkthroughs
Magnetic Content™ writing method
30-Day Content Challenge
Bonus Training: How to Grow Your List With Virtual Events
Bonus Training: Smooth Bookings mini-course - to make it easy for people to book a time with you
Private support forum (your questions go to me, not a group)
Lifetime access to all updates
Why the Expert Engine works so well for service-based experts
If you’re a coach, consultant, practitioner, or expert who works closely with people, traditional “online marketing” has probably never felt quite right.
And there’s a reason for that.
You’re not trying to impress thousands of strangers.
You’re trying to build trust with the right few.
Your work is relational.
Your clients say yes because they feel connected to you - not because you nailed a hook or posted endlessly.
That’s exactly why the Expert Engine works:
It plays to the strengths you already have. And removes the friction that's kept you stuck.
Here’s what that means:
1 - It turns your depth into a simple path forward
You don’t need catchy content.
You don’t need to be clever every day.
You don’t need to “perform” online.
You need a calm, clear way for people who resonate with you to stay connected.
The Expert Engine does that without asking you to be someone you’re not.
2 - It builds trust the way trust naturally grows
One email at a time.
One story at a time.
One real connection at a time.
The path you build inside this system mirrors the way humans actually make decisions - slowly, steadily, when they feel safe.
That’s why it works for experts who care about integrity.
3 - It respects your pace, your nervous system, and your energy
You don’t have to show up everywhere.
You don’t have to be consistent on social.
You don’t have to do anything that feels forced.
The Expert Engine supports the visibility you do have - whether it’s frequent, occasional, or seasonal.
4 - It’s designed for people whose work is hard to summarize
If your work is deep, nuanced, or multi-layered…
a simple “about me” post or one-line pitch will never do you justice.
This system lets people experience your perspective over time - which is the only way your right-fit clients can really understand what you do.
5 - It gives you structure without pressure
It’s not loud.
It’s not aggressive.
It’s not performative.
It’s just a steady, clear foundation that quietly works beneath everything you already do -
turning visibility into conversations,
conversations into trust, and trust into clients.
This is why it works for experts who’ve never felt aligned with “marketing.”
It’s not marketing in the traditional sense.
It’s connection.
It’s clarity.
It’s momentum.
It’s you - supported by a structure that makes your work easier to find, understand, and say yes to.
Who the Expert Engine™ DIY Path is perfect for
This is for you if ...
You’re a coach, consultant, practitioner, or service-based expert who does powerful work with real humans - and you want your online presence to finally reflect that.
You’ve been showing up… but without a simple, clear way to capture interest and deepen trust.
You want structure - but not a noisy, high-pressure marketing system.
You’re thoughtful, experienced, and great at what you do - and you’re ready for your online presence to support your work instead of draining it.
You want a calm, self-paced way to build the foundations
without rushing, pushing, or performing.
If you’re nodding… this is for you.
This is not for you if:
You want a quick-fix growth hack
You’re looking for viral content strategies
You want high-pressure funnels or manipulative tactics
You want someone to tell you who to be online
You don’t want to write at all (even gentle emails)
This DIY path honors depth, pace, and real human connection.
If that’s your way of doing business, you’ll feel right at home.
Your momentum doesn’t need to wait
You don’t need to overhaul your whole business.
You don’t need to reinvent yourself online.
You don’t need to push harder.
You need a simple, steady system underneath the visibility you already have.
That’s what the Expert Engine DIY Path gives you - in a way that respects your pace, your integrity, and your energy.
And because I want this to feel like an easy, grounded “yes”…
I’m offering the full program for just $197 (or 2 monthly payments of $110).
No pressure.
Just a quiet invitation to begin.
Get the Expert Engine DIY Path - $197
(or 2 monthly payments of $110)
With lifetime access + private support forum
Move at your own pace. No overwhelm. Everything is guided.
A quick note about support and safety
I know what it’s like to buy a program and wonder:
“Will I actually follow through?”
“Will this be overwhelming?”
“What if I get stuck?”
“Is this another thing I’ll start and never finish?”
So let me put your mind at ease.
⭐ This is designed to be gentle.
Short lessons.
Simple steps.
No noise, no pressure, no rushing.
⭐ You move at your own pace.
A weekend, a holiday break, or slowly with a cup of tea - there’s no deadline, no expiration, no “you’re behind.”
⭐ You’re not alone with the tech.
If you get stuck, confused, or tangled, you can ask inside the private forum - your questions go directly to me, not a giant group or an assistant.
⭐ You don’t have to get it perfect.
Your first version is meant to be simple.
You can refine, adjust, and evolve your Expert Engine as your business grows.
⭐ And you have lifetime access.
Every update, improvement, lesson, or walkthrough is yours automatically.
This isn’t a sprint.
It’s a foundation - one you can build calmly and sustainably.
You don’t need to force yourself into someone else’s pace.
You just need a structure that respects yours.
“Yeah, but what if…”
❓ “Will this work for me?”
If you’re a service-based expert who does meaningful work with humans - coaching, consulting, guiding, supporting, teaching - then yes.
This path was designed for people whose businesses grow through trust, connection, and conversation… not noise or pressure.If you’ve been showing up without a simple system underneath, the Expert Engine will finally give your visibility a place to land.
❓ “I’ve bought courses before and never finished them…”
That’s why this one is structured for momentum, not overwhelm.
You’ll get bite-sized lessons, real-world examples, simple steps you can implement immediately, and a support forum to ask your questions when they arise.
❓ “What if I don’t know what my lead magnet should be?”
You don’t need to.Inside the program, you get:
a short lesson that helps you choose the right type for your work
simple templates and examples
criteria to avoid overwhelm
and guidance for shaping it so it naturally connects to your paid services
Most people get clarity in 20–30 minutes.
You won’t be staring at a blank page.
❓ “I’m not techy. I’m scared I’ll get stuck.”
Yes.
I walk you through everything step-by-step - what to click, in what order, on the tools regular humans use.And if something feels confusing, you can ask in the private forum and I’ll help you untangle it quickly.
You don’t have to figure this out alone.
❓ “I don’t know what to say in my emails.”
You don’t need to be a writer.
You just need a way to sound like yourself - and that’s exactly what the Magnetic Content™ framework helps you do.You’ll get prompts, examples, and a 30-day challenge to help you build a gentle writing rhythm.
Most people are surprised by how natural it feels.
❓ “What if I don’t have much time?”
This isn’t a big course.
It’s a calm, step-by-step path you can move through in small pockets of time.Short videos.
Clear steps.
No fluff.Some people build their entire Expert Engine over a weekend.
Others do it slowly over a month.
Both approaches work.
❓ “I’m not launching anything right now…”
Perfect.This is about building the trust and momentum before your next launch, so when you are ready to launch a new offer, you have people ready who trust you enough to buy from you.
Email is your safety net. Your long game. Your quiet superpower.
❓ “Can I upgrade to the Done-For-You version later?”
Yes - if you decide you’d rather hand the tech off, you can upgrade into the Done-For-You Expert Engine in a Day™ at the regular price.No pressure.
No deadline.
Just an option if you want the fast path.
❓ “How soon will I see results?”
Most people start seeing signs of momentum quickly:clarity
a lead magnet they’re proud of
a working signup flow
people opting in
conversations that go deeper
more meaningful visibility
And over time, this foundation compounds - quietly, steadily, sustainably.
The Expert Engine isn’t a trick or a hack.
It’s a structure that supports your brilliance long-term.
❓ “What if I’m just not ready?”
Then move at your own pace.
You’ll have lifetime access, and the system will be there when you’re ready to begin.But if your visibility has been “almost working” for too long…
this might be the simplest, most grounded next step you can take.
With lifetime access + private support forum.
$197 (or 2 monthly payments of $110)
Move at your own pace. No overwhelm. Everything is guided.
A final note, from one exper to another
You don’t need to push harder.
You don’t need to be everywhere.
You don’t need to “fix” your visibility.
You’ve already been doing so much right.
The missing piece isn’t more effort - it’s a simple system underneath the effort you’re already making.
A way for people who resonate with your work to stay connected.
A path that holds their interest.
A foundation that supports your brilliance instead of relying on bursts of energy.
That’s what the Expert Engine DIY Path gives you.
Not pressure.
Not noise.
Not overwhelm.
Just a clear way forward -designed for thoughtful, experienced, service-based experts who care deeply about their work.
If this feels like your moment to create a more intentional, supported foundation…
I’d love to help you build it.
With lifetime access + private support forum.
$197 (or 2 monthly payments of $110)
Move at your own pace. No overwhelm. Everything is guided.
Here’s what happens when you join:
👉 As soon as you click the button and complete your purchase, you’ll be redirected to a Welcome page where you'll be invited to create your account for the private client portal to access the program.
👉 You’ll also receive a welcome email with everything you need to get started.
Simple, clear, and ready for you, so you can dive in with confidence.
Other Questions People Have Asked
Why isn't it a half or full day workshop?
You'll need the time. If setting up lead magnet funnels is "your thing" you won't need 4 weeks. You won't even need half a day. If that's you, Expert Engine™ isn't for you.
If tech isn't your cup of tea, racing through the "how to" instructions won't serve you. You'll get stuck somewhere, fall behind and give up. So let's slow down to speed up and give you the best chance of success.
What if I feel embarrassed to ask my question in front of others?
I get it - it can feel awkward to ask a question you feel everyone else knows the answer to. That's why Expert Engine is set up in a way that your questions will NOT be visible to others, only to me. In the private client portal, it's just you and me.
What if I'm not yet clear on my ideal client, offers or message?
Building a business isn't a linear process. Waiting until you've "nailed your niche" isn't a good idea because growing an audience and being in conversation with people is what helps you nail your niche. Chances are, you'll grow more than one audience over time, and it's better to start again than start too late.
Can't I just outsource this?
Yes and no. Well, no. Deciding on what lead magnet to create, your customer journey, what they'll need to know when, and segmenting your audience accordingly are crucial decisions in your business that, if I was you, wouldn't consider outsourcing. Handing over the "mechanical tasks" to a virtual assistant makes sense of course, just remember that you cannot outsource a system that hasn't been created yet. In Expert Engine™, we'll create the system that can be outsourced. If you don't want to have to learn all this, Maverick Systems Online might be for you. Get in touch and we'll talk.
Do I need a Mailchimp account?
No. If you have an account with an email marketing platform, that's great. If not, you'll create one during the program (and no, it probably won't be Mailchimp :-)
What does the client portal look like?
"Show, don't tell," is THE number one rule for writers, so .. here is the welcome video for new clients that walks you through the platform: https://www.loom.com/share/0386a28b21114a08919a342ceac52437?sid=fadceea2-d8c4-4f54-b7a6-2a442c5a1aca
Still got questions? Ask me.
Anke Herrmann - Author of Taming the Tech Monster - Mavericks Systems Online
ⓒ 2025 All Rights Reserved By Anke Herrmann